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News & Comment:
Social Media Marketing
Beware the Pros and Cons!
Social media marketing has exploded. LinkedIn, Facebook, Twitter, and many others have made it possible to connect with customers, one-on-one.
Social media marketing can bring many benefits and increased profits to any company with an online presence, but make sure you understand all the implications. A robust plan will increase the chances of social media success.
Social media marketing can build relationships and brand loyalty, but it takes time and dedication. You must be willing to be in it for the long haul.
The Pros
You can reach customers that traditional marketing misses.
You can build brand loyalty, enhance your reputation and build relationships.
You can learn how to improve your products and services.
You can learn more about your target market.
Social media marketing is cost-efficient in comparison with other marketing methods
The Cons
Social media marketing places high demands on time. Content needs to be created, edited, approved and published. Comments need to be responded to and websites and pages must be maintained.
Social media marketing places high demands on your creative abilities. It can be difficult to keep creating innovative and exciting content. Without relevance, your efforts will go unrewarded.
Anything you publish can easily be criticised. Without the ability to control comments you open yourself up for potential negatives.
The Case for Customised Software
Fit the software to the business - not the other way around!
Custom software gives you exactly the software you want.
Custom software can be continually enhanced to meet changing business needs.
Custom can sometimes be cheaper. More than once, Baksoft has created custom software at a lower cost than off-the-shelf options.
Custom software can create competitive advantage.
Custom software can capture your proprietary ideas or processes, allowing your business to operate more effectively and efficiently than your competitors.
Custom software creates a business asset, adding to your unique operating capabilities.
From the Support Desk
If it isn't true, it probably should be!
Operator: "Ridge Hall, computer assistance; may I help you?"
Caller: "Yes, well, I'm having trouble with WordPerfect. "
Operator: "What sort of trouble?"
Caller: "Well, I was just typing along, and all of a sudden the words went away."
Operator: "Went away?"
Caller: "They disappeared. "
Operator: "Hmm So what does your screen look like now?"
Caller: "Nothing."
Operator: "Nothing??"
Caller: "It's blank; it won't accept anything when I type."
Operator: "Are you still in WordPerfect, or did you get out?"
Caller: "How do I tell?"
Operator: "Can you see the C: prompt on the screen?"
Caller: "What's a sea-prompt?"
Operator: "Never mind, can you move your cursor around the screen?"
Caller: "There isn't any cursor: I told you, it won't accept anything I type."
Operator: "Does your monitor have a power indicator?"
Caller: "What's a monitor?"
Operator: "It's the thing with the screen on it that looks like a TV. Does it have a little light that tells you when it's on?"
Caller: "I don't know."
Operator: "Well, then look on the back of the monitor and find where the power cord goes into it. Can you see that?"
Caller: "Yes, I think so."
Operator: "Great. Follow the cord to the plug, and tell me if it's plugged into the wall.
Caller: "Yes, it is."
Operator: "When you were behind the monitor, did you notice that there were two cables plugged into the back of it, not just one?"
Caller: "No."
Operator: "Well, there are. I need you to look back there again and find the other cable."
Caller: "Okay, here it is."
Operator: "Follow it for me, and tell me if it's plugged securely into the back of your computer."
Caller: "I can't reach."
Operator: "Uh huh. Well, can you see if it is?"
Caller: "No."
Operator: "Even if you maybe put your knee on something and lean way over?"
Caller: "Oh, it's not because I don't have the right angle - it's because it's dark."
Operator: "Dark?"
Caller: "Yes - the office light is off, and the only light I have is coming in from the window."
Operator: "Well, turn on the office light then."
Caller: "I can't."
Operator: "No? Why not?"
Caller: "Because there's a power failure."
Operator: "A power....... .. A power failure? Aha, Okay, we've got it licked now. Do you still have the boxes and manuals and packing stuff your computer came in?"
Caller: "Well, yes, I keep them in the closet."
Operator: "Good. Go get them, and unplug your system and pack it up just like it was when you got it. Then take it back to the store you bought it from."
Caller: "Really? Is it that bad?"
Operator: "Yes, I'm afraid it is."
Caller: "Well, all right then, I suppose. What do I tell them?"
Operator: "Tell them you're too bloody stupid to own a computer!"
From the Philosophy Dept
ACT 1: SCENE 1: Enter Godot.
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