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The Four Elements of an Effective Website
Statementz (www.statementz.co.nz) is Baksoft's web development arm.


Appearance
"gotta look good"

It must be visually appealing, polished and professional. It must attract and keep the user's attention.
It must make good use of color - not too much or too little. An appropriate color scheme will probably use 2 or 3 primary colors that fit together well.
All text content must be easily read: Ensure the contrast is within an appropriate range and use fonts that are easy to read. Paragraph text fonts should be between 10 and 12 pts.
Use relevant graphics that add meaning or context to the text. Limit a single page to 3 or 4 images.
Keep it simple and make effective use of white space. Avoid clutter, and be careful of designs that are too complex, and animation or special effects that could detract from the message.


Content
gotta read good"

It must have substance as well as style. It needs to inform and be relevant.
Use short sentences and well organized copy laid out into small paragraphs. Aim to be clear, concise and compelling.
If you rely on frequent visitors, make sure you update your content regularly.
Make sure there are no spelling or grammatical errors. They will distract from the message and show as unprofessional.
Use fancy graphics and animation but only to an appropriate level. But don't force your visitors to endure something that they have no interest in.
Consider making downloadable content available so the user can to take information with them.
Make your content search engine friendly.


Functionality
"gotta work good"

The site should work quickly and correctly including hyperlinks, contact forms, site searches and so on.
Your site must be easy to read, navigate, and understand. Make the user experience positive!
Aim for fast-loading pages: A page should load in seconds with minimal scrolling. Use links to other pages to expand on a topic.
Use a consistent layout. Place menu items clearly in the same place on each page and limit menu items to 10 or fewer.
Use longer descriptive link text to improve navigation. Long, descriptive link text is also rewarded by search engines, too. A site map might also be appropriate.
Make sure you have cross-platform browser compatibility.
Optimise screen resolution to ensure that your content presents well in the viewing resolutions that most users will be using.


Search Engine Friendly
"gotta find good"

Include plenty of written content in HTML format.
Use important keywords frequently and appropriately in the content.
Minimize the use of tables and use Cascading Style Sheets (CSS) for consistent layout and positioning.
Make links descriptive and use keywords in the link text



Contact us about your web site now!

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